Atlantic Media Sales Planner, Route Fifty in Washington, District Of Columbia

The Sales Planner will play a critical role within our fast-paced advertising sales team, focused on managing campaigns and first-class client communication. Your primary responsibility will be to manage all stages of the sales process through constant coordination with your sales and marketing counterparts. We?re looking for someone with an exceptional work ethic, a willingness to pitch in wherever needed and proven interest in advertising strategy.

You will be successful in this role if you learn quickly, have professional experience meeting tight deadlines and exhibit grace under pressure.


  • Collaborate with Pre-Sale Marketing & Sales teams to create compelling, competitive media plans and responses to RFPs; provide data-driven & creative advertising solutions to meet client KPIs and objectives

  • Thoroughly understand the GEMG?s product offerings and maintain overall company pricing strategy. Work with marketing for larger RFPs.

  • Monitor the competitive tracker and devise outreach strategies for missing business in conjunction with Publisher and sales team. Follow-up on all in-bound lead requests.

  • Provide outstanding customer service both externally?to our clients and potential clients?and internally to the Sales Reps you support. Serve as a trusted advisor for our Sales Team ? assist with day-to-day client questions, provide insightful recommendations and think critically when revising proposals to respond to client requests. Provide administrative support to the Publisher.

  • Utilize reporting tools such as Salesforce and Adbook. Track site inventory and revenue pacing, coordinating with Sales to ensure revenue projections are accurate

  • Partner with Ad Ops and Post-Sale Marketing teams on all aspects of campaign launch execution while managing client expectations through consistent correspondence including getting ad creative from client.

  • Manage all post-campaign responsibilities ? assist with monthly billing & reconciliation, create comprehensive recaps of campaigns, make recommendations for future campaigns, and capturing and sending client screenshots.

Qualifications of the Ideal Candidate:

  • Bachelor?s degree in a related field with work or internship experience in digital advertising or a related field

  • Strong organizational, communication and office skills

  • Proven ability to be concise, effective and productive

  • Exceptional work ethic?ability to proactively manage workload as well as perform well in a team environment

  • An engaged lifelong learner and acute listener

  • Software skills: Proficient use of Microsoft Excel, Gmail, Google docs. DoubleClick for Publishers and Salesforce or similar tools/databases required. Familiarity with Adbook a plus

About us:

Route Fifty connects the leaders and ideas advancing state and local governments across America with relevant news, insight and resources. Serving the leaders, practitioners and stakeholders in city, county and state governments, Route Fifty is the essential source for learning about the great ideas, cutting-edge programs and success stories in government operations across the nation. Route Fifty aims to help readers advance the efficiency and performance of government in serving citizens by connecting them to the people and ideas addressing similar challenges in other jurisdictions. Presented by Government Executive Media Group, a division of Atlantic Media.

Atlantic Media Values Across Atlantic Media, generally, the firm looks for two ?pillar gifts? in you, and everyone else. In all of us, these are more aspirational than actual, but they are central in our intentions.

  • Force of Ideas: At the center of Atlantic Media work are the ideas within our writing. We believe that ideas ? to the good and not ? have consequence. Our highest work is bringing rigor, insight, intellectual honesty, to that ultimate purpose of separating the bad from the good, and giving voice to the latter.

  • Spirit of Generosity: Atlantic Media seeks in its ranks a spirit of generosity ? a natural disposition in each colleague toward service and selfless conduct. Atlantic Media writing should be cut from the same cloth ? critical on the merits but informed by charity and forbearance in measuring motive and personal character.

Atlantic Media is an EOE of Minorities/Women/Vets/Disability.