Samsung Electronics America Go4Samsung Internship Program: Marketing Team in United States

Position Summary

Would you like to be a part of marketing team at Samsung, have an impact on how Samsung campaigns look like and how we are differencing our brand from competitors? Come and join our Marketing Team for Visual Displays (TV) or Mobile Devices (IM).

As an intern you will compare brand performance against competitors, independently implement selected marketing events or projects, develop marketing communication plans and tools with media and advertising agencies, manage dedicated budgets and optimize effectiveness of spending.

If you are:

•passionate about marketing,

•creative and innovative,

•an analytical thinker,

•can think outside of the box,

•good with numbers and charts,

•a team player

this might be a perfect opportunity for you!

In specifics, we are looking for:

•student, preferred fields are: marketing, business, economy,

•with some knowledge of marketing,

•good command of English,

•already had their first experience at multinational company.

What we offer?

•A 12-month internship based on a civil contract, during which you will learn all aspects of work in the area of ​​Marketing.

•Mentor support throughout the internship.

•Space to implement your own ideas.

•Access to the latest Samsung products and services available on the market.

•You will be part of Samsung's innovation that makes us change the world.

Role and Responsibilities

  1. [Creative production] Assist in the ATL(Above The Line) and BTL(Below The Line) marketing asset production process in accordance with the company's brand strategy for effective IMC(Integrated Marketing Communication).

  2. [Agency management] Assist in close communication with the agencies by delivering clear briefings, thus deriving ideas that align with the communication strategy and the output wanted.

  3. [Marketing asset execution] Support in the setting of the multi-dimensional execution strategy for ATL(Above The Line) and BTL(Below The Line) marketing activities which are different by each touch point.

  4. [Gauging and analyzing communication impact] Check the communication impact through before and after consumer research.

Skills and Qualifications

• Acquires and applies job skills and learns the company policies and procedures to complete assigned tasks that are routinely/semi-routinely in nature

• Normally follows established procedures on work. Requires instructions on tasks

• Typical entry point for high school or vocational college graduates

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Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives.

Since being established in 1969 , Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at ( https://news.samsung.com/global/ ).