Baker Tilly Virchow Krause, LLP (Baker Tilly) is a nationally recognized, full-service accounting and advisory firm whose specialized professionals connect with clients and their businesses through refreshing candor and clear industry insight. With approximately 2,700 employees across the United States, Baker Tilly is ranked as one of the 15 largest accounting and advisory firms in the country. Headquartered in Chicago, Baker Tilly is an independent member of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 147 territories, with over 33,000 professionals. The combined worldwide revenue of independent member firms is $3.4 billion.
The marketing associate is primarily responsible for assisting with marketing activities that execute the strategic marketing plans of one or more specific industries or service lines. The marketing associate provides hands-on assistance for a wide range of marketing strategies, tactics and initiatives in support of other market facing activities and assists the marketing team through delegated work as requested.
It’s an exciting time to join Baker Tilly!
Baker Tilly Annual Report 2017
Provide support for a wide range of marketing tactics and growth initiatives to help execute strategic marketing plans and demand generation through activities such as: sponsorships, special events, seminars, trade show exhibits, webinars, social media, meet-and-greet socials, digital advertising, communications and thought leadership promotion.
Assist with logistical support and event management of activities to support demand generation, thought leadership promotion, sponsorships, conferences, client events, speaking engagements, webinars, digital advertising, social media, internal communications and other special events
Assist with the generation of thought leadership and story ideas, monitor competitive news and develop specialized strategies for communicating other events.
Use Adobe Creative Suite programs, PowerPoint, Excel, Word, Salesforce.com, and other software, and tools to execute high-quality work
Assist marketing supervisor in maintaining up-to-date practice-specific presentation and website content, collateral, case studies, testimonials, professional resumes, industry involvement, and other sales-supporting materials.
Assist in the tracking of marketing return on investment.Utilize marketing department shared resources as appropriate to help execute initiatives.
Participate in new business development/pipeline review meetings, as necessary.
Ensure work is error-free and in compliance with firm guidelines and Baker Tilly brand standards
Continuously expand knowledge base in assigned specialized industries or services.
Ensuring the accuracy of leads, contacts, and campaigns in Salesforce.com
Provide other marketing support as needed
Assist with public relations opportunities and maintain up-to-date list of targeted media contacts. Assist with the generation of thought leadership and story ideas, monitor competitive news and develop specialized strategies for communicating other events.
Participate in marketing task forces and special projects
Perform competitive, company and industry research as needed
Conduct online and database research of specific companies, executives, and/or target lists
Create research reports
Conduct market and industry research
Maintain and expand knowledge base in a variety of marketing areas
Integrate new knowledge, skills, and best practices into daily work and share with colleagues as appropriate.
Bachelor’s degree in business, economics, marketing, communications, English, journalism or related field
Knowledge of marketing tools and techniques. Experience with Adobe InDesign, Salesforce.com, business-related social media, Adobe Photoshop and Microsoft PowerPoint, Word and Excel
Minimum of 1-3 years marketing experience, professional services environment preferred
Proficient project management skills and the flexibility to prioritize multiple project requests simultaneously in a timely and efficient manner.
Excellent verbal and written communication skills. Ability to communicate effectively with all levels of staff from entry level to partners and work well in a team-focused environment. High level of attention to detail.
Previous professional services experience or marketing internship, preferred.
iCIMS Job ID: 10733
External Company Name: Baker Tilly Virchow Krause LLP
External Company URL: www.bakertilly.com
Street: 8219 Leesburg Pike, Suite 800