CBS Corporation Sales / Research Internship in Southfield, Michigan

Sales / Research Internship

REF#: 31781

CBS BUSINESS UNIT: CBS Television Stations

JOB TYPE: Paid Intern

JOB SCHEDULE: Part-Time

JOB LOCATION: Southfield, MI

ABOUT US:

CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).

DESCRIPTION:

The Sales/Research Intern will have the opportunity to experience how a major television station operates. Candidate will take part in day to day activities to include general research, clerical, and project-based work, with a focus in the areas of Sales and Research. This is a great internship for dependable, enthusiastic, and motivated students with career interests in the television industry and a desire to learn Broadcast Sales & Research methodologies.

DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:

  • Assist Sales Management and/or Account Executives in coordinating, preparing, and finalizing materials necessary for sales presentations to clients and media departments of advertising agencies.

  • Work with Research Director to learn how Nielsen and other ratings systems work in order to provide tracking data to the Sales Team.

  • Research new market opportunities using internal systems.

  • Assist in prospecting for sales leads in specific categories of business.

  • Assist in researching marketing and media contacts for sales prospects.

  • Assist in researching corporate or brand DNA of current sales clients or prospects in order to build a profile.

  • Create one-sheets, re-capping Research success.

  • Create and modify documents using Microsoft Word, Excel, and PowerPoint, as well as other internal software systems used in the Sales Dept.

  • Work closely with departments that have day-to-day interaction with the Sales Department (Marketing, Creative Services, Digital, Commercial Production, etc.).

  • Perform general clerical duties to include but not limited to: handling phone calls, filing, photocopying, presentations, faxing, mailing, and other administrative duties for Sales Managers and Account Executives.

QUALIFICATIONS:

MINIMUM ABILITY, SKILL AND KNOWLEDGE REQUIREMENTS

  • Highly proficient in MS Word, Excel, PowerPoint, World Wide Web, and other related internet applications.

  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

  • Must have strong written communication skills.

  • Must have strong organizational skills and pay close attention to detail.

  • Requires good verbal communication with strong problem-solving skills.

  • Must be able to multi-task in a fast-paced environment.

  • Must be able to learn, operate and use internal systems and other programs (KANTAR, WRAP, NIELSEN and Scarborough) for research purposes.

  • Must be enrolled in a full-time accredited college or university during the time of internship.

  • Must receive course credit, and/or provide a letter of acknowledgement from direct advisor statin that this internship will directly benefit candidate’s degree.

  • Must be able to commit to a minimum 20 hours per week during normal business hours.

  • This is a paid internship and is designed to last the entire school year (Sept. - May in conjunction with the student’s schedule).

If interested, please include a cover letter with your resume when applying.

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled