Publicis Media Assistant Media Planner - Nintendo in San Francisco, California

Overview:

Assist media planning and buying team(s) with planning and implementation for client accounts primarily utilizing digital media.

Responsibilities:

  • Gather information to be used in developing media plans, such as demographic profiles, media usage habits, media costs, and competitive spend data

  • Assist planners in developing media strategy and recommendations

  • Prepare and maintain buy details, flowcharts and budgets for media plans using Excel, PowerPoint, and planning-specific software

  • Review and verify media buys to ensure proper execution

  • Issue and maintain insertion orders

  • Perform media operations-based functions ensure proper implementation and execution of media programs

  • Assist in development of client dashboards, including collection and aggregation of data and final dashboard creation

  • Assist planners with campaign analysis and optimization recommendations

  • Maintain client and campaign budgets, including billing discrepancy resolution, Blue 449 financials process, and client billing

  • Provide research for and write portions of media Point-Of-Views (POVs) and recommendations considering circulation, audience information, and product usage information to determine whether appropriate choice for use

  • Meet with sales reps to analyze value and applicability of media vehicles for client media plan

  • Conduct competitive analyses including collection, analysis, and interpretation of competitor data to draw relevant conclusions

Requirements:

  • Bachelor’s Degree required with related coursework in advertising, marketing, and/orcommunications

  • 0-1 year media planning/buying experience (internship strongly preferred)

  • Working understanding of media, research resources, and terminology

  • Excellent verbal and written communication, presentation, organizational, interpersonal, and analytical skills

  • Detail-oriented, organized, good follow through, able to multi-task, and work well under tight deadlines in a fast paced environment

  • Mastery of Word, Excel and PowerPoint

  • Candidates should have a natural affinity for research, numbers, and analysis

  • Enthusiasm for gaming preferred

http://www.blue449.com/