SMG Marketing Intern in Richmond, Virginia

POSITION: Marketing Intern

DEPARTMENT: Marketing Department

REPORTS TO: Senior Marketing Manager

FLSA STATUS: Paid Internship


SMG Richmond is seeking a Marketing Intern to work closely with our team to design and implement marketing strategies for all SMG events within Richmond, VA. This individual should have a passion for new technology, marketing and social media and applying their skills to the concert industry.


  • Assists in development and implementation of local media strategies for SMG Richmond shows
  • Assists in tracking of advertising expenses and promotional tickets
  • Lead street team efforts including: weekly poster runs, database management, job assignments, materials orders, photo and report collection
  • Brokering individual event and annual partnerships with local media and retailers
  • Show coverage for Theatre and Arena shows
  • Processing Invoices, Advertising Summaries, and Promotions Recaps for Theatre and Arena shows
  • Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
  • Engage other organizations within the community
  • Coordinates and execute creative and strategic social media marketing campaigns across all platforms including but not limited to: Facebook, Instagram, and Twitter and that engage fans, build venue fan base and raise show awareness.
  • Represents, if available with marketing team, Marketing Department day-of --show including coordination of on-site media Ability to work extended hours, including weekends and evenings is required (as dictated by show dates, deadlines, etc.)


Education and/or Experience

  • A current student with a major in Marketing or business related field
  • Development and implementation of annual and/or individual event marketing plans
  • Knowledge of local (Richmond) promotional landscape, and experience buying local media
  • Knowledge of marketing outlets in Richmond
  • Outgoing, Positive Attitude
  • Proficient in Microsoft Excel
  • Experience in Photoshop
  • Basic Knowledge of HTML
  • Understanding of various Social Media Platforms: Facebook, Twitter, Instagram

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Characteristics

  • Ability to sit for long periods of time with an acuity to utilize a laptop
  • Ability and willingness to communicate effectively

Knowledge, Skills and Abilities

  • Excellent written and verbal communication skills required
  • Thorough understanding of demographics and media buying ability
  • Outgoing, Positive Attitude

SMG is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities and protected Veterans to apply.

VEVRAA Federal Contractor

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled