CooperVision Marketing Campaigns Intern in Pleasanton, California

CooperVision, a unit of The Cooper Companies, Inc. (NYSE:COO), is one of the world’s leading manufacturers of soft contact lenses and related products and services. The Company produces a full array of monthly, two-week and 1-day lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism and presbyopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visitwww.coopervision.com.



JOB TITLE:Marketing Campaigns Intern

DEPARTMENT: Marketing


JOB SUMMARY



Assist with the execution of the CVI US and EyeCare Prime marketing tactics to meet business and marketing objectives. The Marketing Campaigns Intern will execute measurable demand creation tactics that drive revenue through sales teams. Utilize demand generation tools and processes including marketing automation, lead generation, lead nurturing and customer lifecycle management.

Analyze the ROI of marketing campaigns. Develop and execute Marketing Dashboard. Support customer database maintenance and overall data integrity efforts.

ESSENTIAL FUNCTIONS* *

  • Set up, execute, and manage campaigns through Eloqua

  • Create Marketing Dashboard

  • Monitor social media activities and develop recommendations based on analytics

  • Assist with executing tactics to ensure business objectives are met

  • Lead efforts to increase the quality and quantity of email addresses and database integrity

  • Assist with the development of presentations and creative materials

  • Assist with other digital initiatives as needed, including websites

  • Update Marketing Communications calendar

POSITION QUALIFICATIONS

/KNOWLEDGE, SKILLS AND EXPERIENCE/

  • High level of ownership, accountability and initiative

  • Strong time management skills

  • Excellent communication and interpersonal skills

  • Prior experience with data analysis required

  • Proficiency with Excel required

  • Experience with CRM and marketing automation platforms such as SFDC & Eloqua desired

  • Proficiency with office software including Microsoft Office and Outlook required/ /

/WORK ENVIRONMENT/

  • Office-based

  • Sedentary to light physical effort necessary to perform the job

  • This is a paid internship/ /

/EDUCATION/

  • Applicant will be pursuing an MBA or Masters in Marketing, Finance, Economics or Statistics

  • Expertise in MS Office Suite (Word, Excel, PowerPoint), experience with HTML preferred

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Job: *Marketing

Organization: *Marketing

Title: Marketing Campaigns Intern

Location: California-Pleasanton

Requisition ID: PLE0095