VMware Marketing Co-Op in Palo Alto, California

VMware recognizes that today’s students are tomorrow’s trailblazers and we value the opportunity to benefit from your fresh perspective. If you thrive in an open, innovative, technology-driven culture, VMware could be the place for you! You will be exposed to a wide range of software platform technologies that are utilized by customers all over the world. 

Business Summary:

VMware is a global leader in cloud infrastructure and business mobility. VMware accelerates customers’ digital transformation journey by enabling enterprises to master a software-defined approach to business and IT. With VMware solutions, organizations are building extraordinary experiences by mobilizing everything. Our customers are responding faster to opportunities with modern data and apps hosted across hybrid clouds, and safeguarding customer trust with a defense-in-depth approach to cybersecurity.

At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Do you dare to do the stuff you’ve always dreamed about? Dare to explore at  http://careers.vmware.com at http://careers.vmware.com/ .

VMware offers cutting-edge cloud infrastructure and security services to companies of all shapes and sizes. Our world is all about technology, and that world is growing because the imagination, ingenuity and talent of our teams knows no bounds. We believe that creativity sparks innovation and inspires our employees to think of VMware differently and change the world around them.

Job Role and Responsibilities:

VMware offers Marketing Co-Ops an opportunity to be part of an exciting and innovative team, within a variety of different marketing functions. There will be 10 unique positions in various marketing business units. As a Marketing Co-Op, you will be assigned to a specific team within the marketing organization that will best fit your interest/skills. You may support multiple organizations within marketing and will receive a well-rounded, global marketing experience. Depending on the critical priorities relevant at the time, your role could include the following activities:

Project Management

Project management support and participation in brand strategy, research and marketing programs. This could include building schedules and creating program deliverables, guidelines and plans in support of brand integration and launch activities. This requires analytical skills to collect and report metrics and identify trends, issues, or other relevant information (qualitative and quantitative).


Developing communications activities around product launches, corporate announcements, and industry events. This might include media relations, responding to requests for information, or working on press releases, campaigns, and influencer briefings.

Social Media

Social media evangelism as well as content production and publication. You might engage with teams internally or externally to develop content and educate others in the use of social media platforms (Facebook, Twitter, YouTube, BlogSpot, etc.).


Strategy development for emerging solutions, including campaign production, web development and communications strategy. Influencing go-to-market and product road map plans and informing customer and influencer-facing presentations.

Demand Generation

Demand generation through various programs including online media, events, social media, and email. You might track programs from briefing the agency to reporting on pipeline. It may also include event planning and execution. You will work across geographies and with agencies and marketing operations.If you have a strong interest in technology and enterprise software and are interested in a career in Marketing, this intern position provides experience across a broad array of marketing disciplines.

Required Skills:

  • Currently pursuing a degree in Marketing or related field

  • Previous co-op experience

  • Proven success working and adapting in a fast-paced environment with shifting priorities

  • Strong analytical, project management and problem-solving skills

  • Excellent written, verbal communication and interpersonal skills

  • Self-starter, team player, information seeker, takes ownership

  • Demonstrated success in project management

Preferred Skills:

  • Ability working with cross functional teams

  • Effective presentation skills

  • Fascination with information technology and its use in business

  • Technical knowledge or knowledge of VMware products


Airfare, housing and transportation provided for qualified candidates.

Note to Students from outside the US: While any student with a legal right to work in the U.S. may apply for this role, you should be aware that VMware does not sponsor work visas for the entry-level roles these Internships may prepare you for.

VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. VMware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.