Sirius XM Radio Inc. Intern, Sports Partnerships & Marketing - Part-Time in New York, New York

Requisition ID


Job Title

Intern, Sports Partnerships & Marketing - Part-Time


New York



Type of Position


Job Description

Position Type: Internship

Session: Summer 2019 (June 3- August 9, 2019)

Location: New York, NY

Position Summary:

SiriusXM interns don't make coffee. They're on-air, on projects and making valuable contributions to SiriusXM. Join our internship program and learn about the radio world and get hands-on experience in your field of study.

SiriusXM is looking for an intern to provide support for our Sports partnerships & marketing team. This position will assist the Senior Director with the management of SiriusXM's official partnerships with sports leagues, teams, brands, and other organizations. The Sports partnerships & marketing intern will help build out new promotions for sports content across multiple media platforms including satellite, digital, mobile, email and television. The intern will actively work to ensure contractual obligations are met, and identify and develop marketing opportunities with a goal of driving awareness and engagement of SiriusXM sports content. The sports partnership & marketing intern will work across internal departments to project manage, execute against deliverables, and foster strong relationships with various teams.

Duties and Responsibilities:

  • Develop and submit creative briefs for marketing materials.

  • Assist with internal and external approval process for marketing assets.

  • Brainstorm creative marketing ideas.

  • Create presentations illustrating new content marketing opportunities.

  • Track execution of contractual marketing elements from sports partners.

  • Contribute to the development and execution of strategies and marketing plans which leverage sports programming in order to drive tune-in (consumption), reduce churn and drive sales/trial.

  • Help gather cross-promotion information for sports programming.

  • Update the sports marketing and events calendar on a weekly basis.

  • Identify, document and share trends in the partnership & marketing landscape.

  • Meet with various departments to better understand how they work and their relation to one another and the overall company.

  • Sit in on calls and meetings with sports partners around key initiatives.

  • Assist with event planning and onsite activation logistics.

  • Assist with administrative duties (scheduling, invoicing, travel arrangements, prize fulfillment, ticket allocations, and weekly status reports).

  • Monitor and interpret data. Analyze customer response and effectiveness of all sports marketing initiatives & partnership campaigns.

  • Maintain reporting, identify key insights and opportunities to increase efficiency and make recommendations accordingly.

Supervisory Responsibilities:

  • None.

Minimum Qualifications:

  • You must be 18 years of age or older.

  • Must be enrolled in a college, university or trade school to qualify.

  • Undergraduate degree applicants must have completed at least 2 years of a curriculum that includes marketing, media and accounting. Graduate degree in sports business preferred.

Requirements and General Skills:

  • An interest in sports business.

  • Excellent organization and project management skills.

  • Interpersonal skills and ability to interact and work with staff at all levels.

  • Strong written and oral communication skills.

  • Possess attention to detail.

  • Ability to break down large amounts of information and communicate it out in a more digestible format.

  • Ability to handle multiple tasks in a fast-paced environment.

  • Knowledge of the key players in the sports partnership landscape.

  • Comfort with most social media platforms (IG, FB, TWT, SC).

  • Willingness to take initiative.

  • Must follow through on projects.

  • Must have legal right to work in the U.S.

Technical Skills:

  • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint) a must, including advanced excel functions (pivot table, vlookup, filters, etc).

  • Experience using Adobe Omniture/Site Catalyst reporting suite and Google Analytics a plus.

Please note that all SiriusXM Internships are paid.

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

Company EEO Statement

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.