Ketchum Inc. Account Executive, Influencer Strategy in New York, New York

Overview

Ketchum Influencer is currently looking for an Account Executive Influencer Marketing in our NY office!

About the Job
Ketchum Influencer connects brands with impactful social influencers across all social channels, niches and verticals. Executing influencer programs is a delicate balance between art and science and our expert team assists brands in finding the perfect equilibrium in the digital space. We take great pride in having been pioneers in this space and are constantly re-inventing to pace with the growth and rapid change in this dynamic industry.

Our audience first approach begins with a deep dive into the target demographic to ensure our strategy aligns with where the audience consumes content and from which types of influencers. We have deep relationships with the top influencer agents, managers, and publicists, as well as state of the art influencer identification tools and technology allow us to identify target-right influencers for any campaign or brand.

This is an exciting opportunity to get your foot in the door of a fast-growing and innovative company as well as explore the ever-evolving digital influencer world. The ideal candidate will be a team player who is extremely hard- working and responsible; someone who is digitally savvy, self-motivated, resourceful, culturally aware, and shows enthusiasm for the business. He/she is knowledgeable and enthusiastic about social media influencers from YouTubers stars to Instafamous cats to tweens with millions of followers on Musical.ly.

Entertainment Trends & Monitoring

Initiate and maintain weekly and monthly recaps for all team projects
Monitor and keep abreast of industry news and trends report updates to team
Talent/Influencer Buying & Talent/Influencer Management

Responsible for the ideation and brainstorming of potential Talent and Influencers for specific Client campaigns
Aggregate submissions for Talent and Influencer personalities from various agencies and present to Client in an impactful way
Draft and update talent and entertainment contracts; input all campaign details into accounting/tracker system
Execute partnerships with talent from post contract phase through campaign completion
Helping team with delivery of celebrity outreaches and mailings
Manage database of talent/influencer research and personalities.
Be proficient in (or comfortable adopting new) Influencer tools such as Tap Influencer and Tagger
Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity
Follow social media influencer personalities across multiple social platforms
Help support the logistics (travel, shipping product, etc) to Talent/Influencers for a specific Campaign or Program.
Overall Team Support

Ongoing research support for the team including but not limited to: talent, digital influencers and entertainment events
Participate in conference calls with event planners, studios, talent managers; responsible for comprehensive notes and reporting back to team members
Prepare and submit proposal decks in a timely manner
Assist with research and PowerPoint decks for new business opportunities and client presentations

Qualifications
Knowledge of the entertainment industry and will have internship or working experience in marketing, public relations, television production or event management
Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing or a related field
Two or more years of experience in an agency or similar position in a non-agency setting
Knowledge of various social media tools and programs; monitors and reads online/ news and blogs daily
Excellent writing skills required
Excel skills and comfort with spreadsheets
Understanding of/interest in social media metrics and analytics
Ability to learn, understanding and following the budgeting and billing procedures required by Ketchum and our clients
Attention to detail and thorough follow- up
About Ketchum
As a global public relations and communications agency with 90 plus years of experience, Ketchum builds brands and reputations for clients. We start conversations, build communities and engage stakeholders—and have a lot of fun doing it. We inspire and empower our people to think about products, companies, issues and challenges in a different way. And we’re just crazy enough to think we can impact the world - and how it responds to ideas - through communication.

We believe great ideas shatter expectations, change thinking and build brands. We call this break through, and it’s our mission to deliver it. How? Very simply—our people. By listening, cultivating diverse perspectives and rewarding fearless creativity, we’ve developed a culture of break through.