Central Michigan University EXEC DIR/ADMISSIONS in Mount Pleasant, Michigan

Position Information

Position Summary

The Executive Director of Admissions is responsible for all aspects of domestic and international student recruitment, including operationalization of the University’s new student recruitment strategies contained within the University’s Strategic Enrollment Management Plan. Working under the direct supervision of the Vice President/Enrollment and Student Services, the Executive Director hires, trains, and provide leadership to the designated positions across the University recruitment continuum. In addition, the Executive Director is responsible for managing a comprehensive and integrated data-informed recruitment and admissions process that allows the University to attract highly qualified and talented freshmen, transfer, and graduate students. This includes planning, coordinating, and assessing all recruitment and admissions activities, and working collaboratively across the University to implement strategic marketing and communication initiatives. Full accountability rests with the Executive Director for the effectiveness of recruitment and admissions, building a sustainable pipeline, and the review, evaluation, and achievement of assigned annual goals.

Required Qualifications

Bachelor’s degree preferably in student personnel services, higher education, business, or related field. Seven years of experience in progressively responsible positions in admissions. Five years in a leadership capacity related to admissions or enrollment. Demonstrated ability to create, implement, and utilize mechanisms for evaluation of impact and satisfaction of all admissions-related activities. Proven track record of meeting and exceeding enrollment goals in prior admissions experience. Ability to formulate and articulate policies, procedures, expectations, and practices. Excellent written and verbal communication skills. Demonstrated supervisory experience. Budget development and fiscal management experience. Conflict resolution skills. Strong organizational skills.

Preferred Qualifications

Graduate degree. Knowledge of student and enrollment-related systems, preferably SAP and CRM applications. Experience developing publications, marketing collateral, and communication campaigns. Adept at managing and interpreting data to inform strategy and its translation into useful information. Strong public relations skills. Event management experience. Ability to leverage social media to promote recruitment and outreach.

Duties & Responsibilities

Designs and implements a comprehensive strategy for student recruitment annually. Collaborates with the Academic Deans, Department Chairs, and faculty on establishing admissions standards and criteria. Provides strategic leadership and direction for all recruitment and admissions processing activities. Assigns and distributes work ensuring optimal outreach, promotion, and application workflow. Identifies new markets and recommend outreach strategies. Effectively manages human, financial, and physical resources. Actively participate in planning and evaluation efforts around financial aid leveraging policies and procedures designed to facilitate strategic enrollment management. Develops and maintains relationships with high school principals and guidance counselors, community college liaisons, area chambers, as well as on-campus partners (e.g., Executive Director of Charter Schools) to nurture market penetration. Contributes to developing and maintaining a Strategic Enrollment Management Plan, in conjunction with the Vice President for Enrollment and Student Services. Oversees specialized scholarships and make certain that awards are made accurately, timely, and that are managed with the utmost integrity and within established guidelines. Participates in professional organizations and completes training and development activities to remain up-to-date on related best practices. Encourages and supports staff development and training. Provides leadership to staff and effective conflict resolution, when appropriate. Constructs and administers the admissions department budget. Ensures the timely processing of applications. Provides direct supervision to assigned/designated staff. Works in collaboration with University Communications to direct the development and implementation of strategic marketing and enrollment communications. Works with communications staff to develop, evaluate, and monitor outreach activities designed to promote the University and encourage conversion. Oversees the hiring, training, development, and evaluation of professional and support staff. Directs the planning, promotion, coordination, and assessment of all recruitment activities and initiatives. Serves on various university committees, especially those relevant to student recruitment and enrollment, and others as directed by the Vice President for Enrollment and Student Services. Maintains active membership in and involvement with directors of Admission, State Universities of Michigan (DASUM), MACRAO, MACAC, NACAC, and other germane professional organizations. Responsible for establishing, reviewing, updating, and administering departmental policies. Responsible for the integrity of the admission process and identification of qualified applicants. Assists with developing of strategies associated with achievement of university short- and long-range enrollment goals. Serves as the final authority on undergraduate admission decisions, including denial appeals, fee waivers, and residency status at the time of application. Completes special projects and other relevant duties, as assigned.

Message to Applicants

You must submit an on-line application in order to be considered as an applicant for this position.

Cover letters may be addressed to the Hiring Committee.

About CMU

Founded 125 years ago, Central Michigan University is a major, national university with 26,000 students, more than 30 remote locations in the U.S. and Canada, and 225,000 alumni worldwide.

CMU offers more than 200 academic programs at the undergraduate, master’s, specialist and doctoral levels. Academic excellence is found in programs considered among the best in the nation, such as engineering, information systems, neuroscience, physician assistant, physical therapy, sales, logistics, fashion merchandising and design, advertising, marketing, public relations, and broadcasting. Central has been a pioneer in extended learning for nearly 50 years, and its online programs for undergraduates and the military, as well as its online MBA and online graduate education for teachers and school leaders, are nationally ranked.

Central Michigan University expands its academics with immersive, hands-on opportunities such as research, volunteering, study abroad, internships and leadership experiences.

The fourth-largest university in Michigan began with the mission of addressing a demand for teachers prepared and qualified to lead classrooms and educate future generations. That commitment to fulfilling unmet needs continues today through many newer programs, including our College of Medicine, which in May 2017 graduated its first class of doctors dedicated to serving medically underserved communities.

Employees have access to fitness facilities and a nationally recognized wellness program as well as health care and benefits that exceed regional, state and national norms.

With student-athletes who are expected to perform equally well in the classroom and on the field, CMU is a member of the NCAA Division I Mid-American Conference. CMU Athletics regularly earns accolades for student excellence in the classroom (almost 30 percent of our students were honored in spring 2017 for GPAs of 3.5 or higher) and on the field, with frequent men’s and women’s championship seasons in sports such as football, basketball, gymnastics, field hockey, soccer, baseball and softball, and wrestling.

Central is located in a quaint, tight-knit community in the heart of central lower Michigan. Our community offers a robust mix of outdoor opportunities, family attractions, and restaurants and brew pubs. Mount Pleasant’s small-town life is complemented by cultural activities on campus, including concerts, plays and guest speakers. Mount Pleasant is an hour or two from most Michigan destination spots, including Detroit, Grand Rapids, Lansing and Ann Arbor, as well as the state’s sunset beaches, golf and ski resorts, and our famous “Up North” communities, state parks and lakes.

EEO Statement

CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex-based stereotypes, sexual orientation, transgender status, veteran status, or weight (see http://www.cmich.edu/ocrie.)

If you wish to see “EEO is the Law” posters, please click here.

Position Number: 33450

Type of Recruitment: External


Supervision Exercised: Supervisors are expected to support the Leadership Standards of Central Michigan University and foster a culture that inspires excellence. The Leadership Standards define how we lead and treat others in our teams. As leaders, it is our responsibility to seek input from our teams to continuously improve leadership abilities and demonstration of the standards. Additionally, it is our responsibility to encourage and support the growth and development of those whom we lead. At CMU, we encourage employees to grow both personally and professionally, and thus advance CMU’s culture of excellence.

Employee Group: Professional & Administrative -Salary

Pay Range: $110,000 - $130,000

Division: Enrollment and Student Services

Department: Admissions

Position Status: Regular

Employment Status: Full-Time

FTE: 1.00

Position Type: 12 month

Weekly Work Schedule: 8 AM until 5 PM weekdays, evenings and weekends as required

At Will?: Yes

Location: Mount Pleasant, MI

Posting Begins: 07/27/2018

Open Until Filled: Yes