Central Michigan University DIR/INTEGRATED MARKETING in Mount Pleasant, Michigan

Position Information

Position Summary

The director of integrated marketing at CMU leads the marketing team within University Communications by developing and implementing strategies to support student recruitment efforts and advance the Central Michigan University brand among prospective and current students and parents, employees, alumni, community leaders, K-12 educators, and friends of the university. The director oversees marketing campaigns from concept to completion in emerging and traditional environments, including digital, web, social media, print and broadcast opportunities. The director manages projects, ensures quality and deadlines are upheld, works to advance the “One CMU” brand among constituents on- and off-campus, and helps to establish an innovative, collaborative and engaging culture within University Communications.

Required Qualifications

Bachelor’s degree preferably in marketing, communications, public relations, advertising or related field. Three years in marketing leadership with proven experience in leading a team to quantifiable outcomes. Experience building brands through concept development, Web site design, identity design and marketing campaign development and implementation, including in online/digital environments. Demonstrated knowledge of market research principles and applications. Excellent communication skills, including ability to rally others around brand positioning concepts and ability to convey creative concepts and rationale to team members and clients. Strong organizational, project management and problem-solving skills, with the proven ability to plan, establish priorities and shepherd multiple tasks and projects. Ability to work efficiently under pressure with careful attention to detail. Experience in measurement, analysis and evaluation of marketing and communication initiatives and online analytics. Team player who is highly motivated and a self-starter, with an ability to inspire and persuade others.

Preferred Qualifications

Master’s degree. Demonstrated knowledge and experience in applying the principles of integrated marketing in higher education to support recruitment efforts and advance our brand.

Duties & Responsibilities

Leads and directs the marketing team in the creation of research-based integrated marketing campaigns in print, electronic, multimedia, online and social media environments in order to effectively reach the university’s target markets. Conducts market analyses to gain greater understanding of the university’s market position and inform decisions to launch and/or invest in strategies, programs and geographic locations that effectively support recruitment, engagement and fundraising goals. Directs market research activities to keep abreast of demographics and relevant higher education trends. Provides effective leadership in collaboration with the design and communications directors to assure a cohesive, unified and consistent brand identity across the university and an integrated approach to recruitment marketing. Engages and collaborates with the Enrollment and Student Services division, colleges and academic departments, Alumni Relations, Athletics and Development. Assigns and manages projects; leads brainstorming sessions; serves hands-on in development and implementation roles.

Message to Applicants

You must submit an on-line application in order to be considered as an applicant for this position.

Cover letters may be addressed to the Hiring Committee.

About CMU

Founded 125 years ago, Central Michigan University is a major, national university with 26,000 students, more than 30 remote locations in the U.S. and Canada, and 225,000 alumni worldwide.

CMU offers more than 200 academic programs at the undergraduate, master’s, specialist and doctoral levels. Academic excellence is found in programs considered among the best in the nation, such as engineering, information systems, neuroscience, physician assistant, physical therapy, sales, logistics, fashion merchandising and design, advertising, marketing, public relations, and broadcasting. Central has been a pioneer in extended learning for nearly 50 years, and its online programs for undergraduates and the military, as well as its online MBA and online graduate education for teachers and school leaders, are nationally ranked.

Central Michigan University expands its academics with immersive, hands-on opportunities such as research, volunteering, study abroad, internships and leadership experiences.

The fourth-largest university in Michigan began with the mission of addressing a demand for teachers prepared and qualified to lead classrooms and educate future generations. That commitment to fulfilling unmet needs continues today through many newer programs, including our College of Medicine, which in May 2017 graduated its first class of doctors dedicated to serving medically underserved communities.

Employees have access to fitness facilities and a nationally recognized wellness program as well as health care and benefits that exceed regional, state and national norms.

With student-athletes who are expected to perform equally well in the classroom and on the field, CMU is a member of the NCAA Division I Mid-American Conference. CMU Athletics regularly earns accolades for student excellence in the classroom (almost 30 percent of our students were honored in spring 2017 for GPAs of 3.5 or higher) and on the field, with frequent men’s and women’s championship seasons in sports such as football, basketball, gymnastics, field hockey, soccer, baseball and softball, and wrestling.

Central is located in a quaint, tight-knit community in the heart of central lower Michigan. Our community offers a robust mix of outdoor opportunities, family attractions, and restaurants and brew pubs. Mount Pleasant’s small-town life is complemented by cultural activities on campus, including concerts, plays and guest speakers. Mount Pleasant is an hour or two from most Michigan destination spots, including Detroit, Grand Rapids, Lansing and Ann Arbor, as well as the state’s sunset beaches, golf and ski resorts, and our famous “Up North” communities, state parks and lakes.

EEO Statement

CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex-based stereotypes, sexual orientation, transgender status, veteran status, or weight (see http://www.cmich.edu/ocrie.)

If you wish to see “EEO is the Law” posters, please click here.

Position Number: 68420

Type of Recruitment: External


Supervision Exercised: Supervisors are expected to support the Leadership Standards of Central Michigan University and foster a culture that inspires excellence. The Leadership Standards define how we lead and treat others in our teams. As leaders, it is our responsibility to seek input from our teams to continuously improve leadership abilities and demonstration of the standards. Additionally, it is our responsibility to encourage and support the growth and development of those whom we lead. At CMU, we encourage employees to grow both personally and professionally, and thus advance CMU’s culture of excellence.

Employee Group: Professional & Administrative -Salary

Pay Range: $80,000 - $95,000

Division: President

Department: University Communications

Position Status: Regular

Employment Status: Full-Time

FTE: 1.0

Position Type: 12 month

Weekly Work Schedule: Monday - Friday, 8:00a.m.- 5:00p.m.; evenings and weekends as required

At Will?: No

Location: Mount Pleasant, MI

Posting Begins: 09/16/2018

Open Until Filled: Yes