JOB REQUIREMENTS: The Brand Journalist is a Communications team member and responsible for development of content for MCW's internal and external channels, including, but not limited to Intranet, press releases, social media channels, publications, and more. The content will be designed to engage and compel internal and external audiences, improve site search engine rankings, site traffic and overall credibility for the brand. 1.Write articles, research, gather information, interview faculty, staff and students as needed, follow fact-checking and approval process for producing articles for MCW print and electronic pieces. 2.Ensure content publishing is SEO-optimized 3.Develop infographic content; publish content 4.Work with video content - gaining, optimizing and highlighting 5.Analyze and provide insights on content performance and recommendations for improvement 6.Provide suggestions for content for social media 7.Collaborate with team 8.Coordinate/manage ad hoc marketing projects, as assigned 9.Assist with digital photography as needed. 10.Assist with public relations, social and other marketing team duties to propel initiatives and campaigns forward. 11.Research science bloggers, and interact with them on social media 12.Proactively seek out popular science bloggers and interact with them on social media 13.Update media lists, and research appropriate contacts 14.Maintain clippings 15.Assist with reporting EEO/AA - Minorities/Females/Vets/Disability The Medical College of Wisconsin is an affirmative action/equal opportunity employer and does not discriminate in hiring or employment on the basis of age, sex, race, color, religion, national origin, veteran status, disability or sexual orientation. ***** OTHER EXPERIENCE AND QUALIFICATIONS: Experience writing for publications, class assignments or previous internships preferred. Light media relations / editor experience preferred, but not necessary. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/73A36CC82D47487D Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.