This position requires a highly motivated person to lead the day-to-day execution of a major television network. They will be activating digital/print strategic plan development and all aspects of implementation.
· Negotiate and vet plans with vendors including media costs, details on program, reporting capabilities, flighting etc
· Attend client meetings in attendance with Director, SVP and PM team when going through digital plan details
Create dynamic presentations that effectively communicate to our clients
Work with different teams/departments to execute a campaign – Meas Ops, Project Mgmt, 3rd party ad verification partners, creative agencies and planning/strategy agency
Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research
Assist in presentation of data, insights and media to clients
Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
· Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
Draw actionable insights based off syndicated data, i.e. competitive, consumer etc.
o i.e. Nielsen, Comscore, Strategy, TNS, adrelevance, Quantcast, and others
Build relationships with sales reps to analyze value and applicability of media vehicles for client media plan
Maintain a knowledge of all ad serving platforms across platform: Medialets, Vindico, DFA
Prepare and deliver buying and or digital trafficking specs and guidelines
Conquer Magazine Positioning Reports
Continuously search for opportunities to be positive and to share the positive side to every situation
Bachelor’s Degree; related internship experience strongly preferred
1-2 years of media buying/planning experience
Must have strong analytical, research, and quantitative skills
Must have excellent verbal and written communication skills, interpersonal skills, detail-orientation, follow-though skills
Must be hard-working, resourceful and thrive in a fast-paced environment
Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
Working knowledge of SocialTools is required
Experience with buying tools (Prisma, OX etc.. ) is preferred
Experience with research tools such as Comscore and Nielsen preferred
All your information will be kept confidential according to EEO guidelines.