University of Southern California Associate Director of Annual Giving Programs in Los Angeles, California

Associate Director of Annual Giving ProgramsApplyUniv Adv - University Annual GivingLos Angeles, California

The University of Southern California, founded in 1880, is located in the heart of downtown L.A. and is the largest private employer in the City of Los Angeles. As an employee of USC, you will be a part of a world-class research university and a member of the “Trojan Family.”

USC seeks an Associate Director of Annual Giving Programs to join its University Advancement team. Under the guidance of the Executive Director of University Annual Giving, the Associate Director will serve as a lead liaison for increasing digital fundraising efforts using social media technologies as well as at campus event venues, volunteer fundraising supervision, and has program management responsibility for the implementation of multi-channel solicitation activities which digital technologies are a part. While coordination with the multiple internal staff, volunteers and vendors is involved, the major focus of all these combined fundraising efforts is to raise private annual support and increased donor participation. The Associate Director will play an active role as a leader of the annual giving team, participating fully and providing expertise on annual fund strategies and the implementation of those strategies.

Specific duties include:

  1. Works in partnership with the Executive Director to establish annual program plan and goals to increase broad philanthropic support, and participates in long-range strategic planning for the department to develop a comprehensive strategy for the annual solicitation of alumni, parents and community supporters with an emphasis on building annual fund leadership gifts and carrying out the vision, goals and fundraising aspirations of the university.

  2. Serves as a resource for leadership volunteers and ensures they are equipped with the training necessary to carry out their responsibilities and are given appropriate recognition for their contributions to the fundraising growth.

  3. Develops project timelines and works with internal staff to ensure deadlines are met.

a. Lead conference calls and meetings related-to project preparations

b. Gathers, maintains and tracks creative assets

c. QA all creative executions prior to launch

d. Monitor and troubleshoot campaign creative post-launch

e. Communicate key campaign milestones, progress/delivery status and manage expectations

f. Identify potential delivery risks and communicate/propose solutions

  1. Performs technical development tasks, including:
  • Onboarding digital fundraising projects

  • Create/edit HTML and CSS templates

  • Administer landing pages and webforms using CMS tools such as WordPress

  • Define form data capture specifications and routing rules

  • Manually manipulate lead data when necessary

  • QA all creative executions prior to launch.

  1. Ensures measurement techniques are built into fundraising activities, tracks results and provides analysis and reports on individual projects based on broad understanding of analytics and reporting tools.

  2. Maintains relationships with and manages internal and external technical vendor partners and ensures that designs and fundraising collateral meets project requirements as well as overall USC graphic identity design standards. Obtains quotes design and production costs with vendors on a project by project basis.

  3. Participates in digital fundraising events and program planning committee meetings.

  4. Oversees the program for educating young alumni and undergraduates on the important role philanthropy plays in the long-term fiscal health of the university.

  5. Participates in training workshops and presentations as part of the USC Fundraising Institute and USC-CASE Internships as well as presents regularly at professional annual giving conferences.

  6. Produces copywriting and creative for appeals, including social advertising collateral, letters, emails, calling scripts and training materials.


  • Understanding of higher education fundraising and best practices with a minimum of 7 years relevant professional experience.

  • Ability to balance outreach and collaboration with staff, fundraising volunteers and prospects, as well as oversee response, moderation, content and engagement on digital fundraising platforms with assistance of 2-3 student production assistants.

  • A natural consensus builder able to work collaboratively with diverse constituencies both internal and external to the University.

  • Experience with process used to identify, analyze and selection process for onboarding outside resource relationships.

  • Excellent diplomatic skills required

  • Ability to maintain confidentiality required

  • Ability to learn and design communications using social media applications required

  • Experience in effectively communicating with information technology resources to achieve mutual goals

  • Able to manage multiple projects simultaneously

  • Excellent communication skills

  • Highly Organized

  • Working knowledge of e-mail analytic applications, Customer Relationship Management software, business intelligence tools

  • 1+ years’ experience in digital campaign reporting – preferably Google Analytics

  • Understanding of digital campaign tagging and tracking to drive effective measurement

  • Familiarity with insight tools from Facebook, Twitter and Instagram

  • Experience with a visualization tool like Tableau is preferred.

  • Understanding of and familiarity with Google Analytics

  • Understanding of and familiarity with social media and web advertising (targeted ad display, retargeting, geo-targeting)

  • Strong understanding of social media landscape and platforms (Facebook, Twitter, Instagram, Snapchat, etc.)

  • Comfortable speaking in front of large audiences

Minimum Education: Bachelor's degree, Combined experience/education as substitute for minimum education

Minimum Experience: 3 years, Combined education/experience as substitute for minimum experience

Minimum Field of Expertise: Fundraising, campaigns and/or volunteer management

REQ20062504 Posted Date: 07/23/2018