Mattel Regional Marketing Placement Year in Kingdom Maidenhead, United Kingdom


This is a 12-month Placement Year position open to students currently studying in the second year of their degree

Please attach your CV and Cover Letter to your application including a paragraph about why you want to work at Mattel

Mattel is a global, purpose-driven company that helps children learn and develop through play. By inspiring wonder in the next generation, Mattel is committed to shaping a brighter tomorrow, with play experiences that capture kids’ hearts, open their minds and unlock their potential through play. With worldwide net sales of more than $5.5B, a workforce in 40 countries, and products sold in over 150 nations, Mattel is a Fortune 500, multinational design, marketing and manufacturing powerhouse.

Job Description

Background/Job Purpose:

Regional Marketing allows you to get involved in insight and analysis, project and product management and the delivery of strategic plans by working closely with external agencies as well as Global, Regional and Local Marketing teams. In addition to this, this role gives you the amazing opportunity to be actively part of Europe’s largest toy fair.

Main Tasks and Accountabilities:

Brand/Product Management Support:

  • Assist in planning and supporting key marketing activities by working with key internal partners and external agencies/Licensors
  • Help track marketing programs and monitor performance
  • Creation of internal presentations to both internal and external partners
  • Assist in briefing and managing the creation of Regional Masters for TV adverts with the external agency.
  • Supporting digital/web updates for relevant brands
  • Regular liaison with Local Markets and Global brand teams (GBT)
  • Working with Design agency.
  • Support team in maintenance and obtaining of assets and copy for retail catalogues and website development Business and Market Analysis:

  • Complete management of Brand/Product tracking

  • Support preparation and distribution of Brand Reports for GBT
  • Evaluate and provide analysis of category and competitor performance using data from relevant data sources
  • Provide support for ad hoc analysis requests Brand Marketing Team Admin Support:

  • Complete management of Invoicing and Purchase Order process through Oracle

  • Provide miscellaneous administrative support such as sample requests, co-ordination of internal/external meetings, preparation of documents etc.
  • Assist in special brand projects where necessary
  • Support Brand Team in preparation for Nuremberg Toy Fair/BLE Responsible for minimum 2 marketing projects:

  • These will be determined on start based on business needs, the job holder will have full responsibility for scope and delivery and will be accountability for delivering the agreed project objectives Key Relationships:

Internal working relationships

  • Regional Brand Marketing, Local Brand Activation, Global Brand Marketing, Digital Team, Regional Finance, Operations, Consumer Insights, Consumer Products, Regional Customer Marketing, Regional Visual Merchandising External working relationships

  • PR agency, Media agency, Marketing agencies, Promotional agencies, Advertising agency and Design agencies, Licensors (where applicable) #LH-EH1

Experience, Education & Skills



  • Computer skills, Excel and PowerPoint skills are essential, knowledge of other MS Office applications (Outlook), Internet search skills Personal:

  • Organisational awareness

  • Strong communicator, in written and verbal communication,
  • Strong with numbers and analysis
  • Good time manager and Co-ordination skills.
  • Ability to juggle competing priorities and manage expectations
  • Attention to detail
  • Ability to work closely with others
  • Understanding of International Markets is preferred #LH-EH1

About Us

ABOUT US Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price® and Thomas & Friends®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at Visit us at, or

Mattel is an Affirmative Action/Equal Opportunity Employer

minorities/female/veterans/individuals with disabilities/sexual orientation/gender identity

Posting Title: Regional Marketing Placement Year

Requisition Number: 182028

Location: United Kingdom - Maidenhead

Zip Code: SL6 4UB

Job Category: Internship