Mattel Brand Marketing Placement Year in Kingdom Maidenhead, United Kingdom


This is a 12-month Placement Year position open to students currently studying in the second year of their degree

Please attach your CV and Cover Letter to your application including a paragraph about why you want to work at Mattel

Mattel is a global, purpose-driven company that helps children learn and develop through play. By inspiring wonder in the next generation, Mattel is committed to shaping a brighter tomorrow, with play experiences that capture kids’ hearts, open their minds and unlock their potential through play. With worldwide net sales of more than $5.5B, a workforce in 40 countries, and products sold in over 150 nations, Mattel is a Fortune 500, multinational design, marketing and manufacturing powerhouse.

Job Description

Background/Job Purpose:

In Brand Marketing, we all work as a team to support each other and our brands to help them strengthen and grow. Day-to-day tasks include creating TV edits, speaking with retailers and supplying brand assets to designers for promotion. As interns, we are responsible for helping select new products and coming up with ideas on how to develop our Showroom. Brand Marketing interns work alongside their fellow interns and brand managers, enabling them to become fully immersed in their brands!

Main Tasks:

Brand Management Support:

  • Assist in planning and supporting key marketing activities by working with key internal partners and external agencies
  • Track marketing programs and monitor performance
  • Assist in briefing and executing TV campaigns with external agency
  • Work with Design agency on key projects
  • Support team in maintenance and obtaining of assets and copy for retail catalogues and website development
  • Responsible for digital/web updates for relevant brands
  • Opportunity to support team and present to key influencers during Sales Previews and Toy Fairs Business Analysis:

  • Complete management of weekly Brand tracking reports

  • Preparation and distribution of Brand Reports for US counterparts
  • Evaluate and provide analysis of TV campaigns
  • Evaluate and provide analysis of category and competitor performance using data from monthly NPD reports
  • Provide support for ad hoc analysis requests Brand Marketing Team Admin Support:

  • Complete management of Invoicing and Purchase Order process through Oracle

  • Support team in ordering of samples and execution of Toy Fair Showroom
  • Provide miscellaneous administrative support such as coordinating sales previews, internal or external meetings, preparation of documents, etc. Responsible for minimum 2 marketing projects:

  • These will be based on business needs, the job holder will have full responsibility for scope and delivery and accountability for delivering the agreed project objectives

Key Relationships:

Internal working relationships

  • Marketing, Sales, Trade Marketing, Finance, Operations, Consumer Insights, Customer Service, Marketing Communications, Planning External working relationships

  • PR agency, Media agency, Marketing agencies, Promotional agencies, Advertising agency and Design agencies


Experience, Education & Skills



  • Computer skills, Excel skills are essential, knowledge of other MS Office applications (including PowerPoint and Outlook), Internet search skills Personal

  • Organisational awareness

  • Strong communicator in written and verbal communication,
  • Strong with numbers and analysis
  • Good time manager and Co-ordination skills.
  • Ability to juggle competing priorities and manage expectations
  • Attention to detail

Key Performance Indicators:

  • Effective use of data sources
  • Timely delivery of Project objectives
  • Consumer closeness – to seek out information and knowledge about what’s in store, keeping up to date on key public consumer research reports, consumer trends. Working with the Consumer intelligence group to brief research needs.


About Us

ABOUT US Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price® and Thomas & Friends®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at Visit us at, or

Mattel is an Affirmative Action/Equal Opportunity Employer

minorities/female/veterans/individuals with disabilities/sexual orientation/gender identity

Posting Title: Brand Marketing Placement Year

Requisition Number: 182031

Location: United Kingdom - Maidenhead

Zip Code: SL6 4UB

Job Category: Internship