Depauw University Media Fellows Internships


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Job Information

House of Blues Concert Research Marketing Intern - Spring 2019 - Hollywood in Hollywood, California

Job Summary:

Title: Concert Research Marketing Intern

Location: 7060 Hollywood Blvd.

Who are we?

Live Nation Entertainment is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. Ticketmaster is the global event ticketing leader with nearly 455 million tickets sold, over 145,000 events ticketed and more than 12,000 clients in 21 countries. Live Nation Concerts has become the single largest provider of live entertainment in the world producing nearly 23,000 shows annually for over 2,700 artists in 33 countries. Artist Nation Management is one of the world’s leading artist management companies, representing approximately 280 artists. These businesses power Live Nation Media & Sponsorship to deliver music marketing programs across 750 brands enabling advertisers to tap into the 59 million fans Live Nation Entertainment delivers annually through its live event and digital platforms. For additional information, visit www.livenationentertainment.com.

HOB Entertainment, a division of Live Nation Entertainment, offers exceptional club venues nationwide. House of Blues venues provide several genres of live music from Rock, Hip Hop, Country, Rock en Español, Blues, Jazz, Reggae and Pop. House of Blues venues are also known for their southern-style cuisine, juke-joint inspired atmosphere and the World Famous Gospel Brunch.

Who are you?

Passionate and motivated. Hungry to learn and refusal to be defeated by any task. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

The Role:

Live Nation Marketing is in search of a highly motivated, organized and most importantly, enthusiastic individual who is interested in working within the heart of the live entertainment industry. As a Live Nation Entertainment marketing intern, you can expect to develop your marketing and project management skills and at the same time, gain valuable, real-world experience in the live entertainment industry. This is an unpaid internship and only available to students who are eligible to receive school credit.

Responsibilities:

  • Assist marketing manager and coordinator in day to day activities to learn how to prioritize varying marketing, admin and creative responsibilities over 200 + shows a year.

  • Update marketing and promo assets for upcoming shows as relayed by the marketing agent or tour marketer to better target audiences as new information (support, set list info, tour art) is added.

  • Proofreading and quality assurance of ad materials to ensure that the department is accurately and efficiently displaying concert information.

  • Create e-cards and e-newsletters for newly announced shows, special offers and event reminders to increase writing skills, persuasive communication, and brand integrity.

  • Write creative and relevant copy for promotional use and to better understand the various types of writing necessary for e-blasts, media pitches, press releases, etc.

  • Assist with media buys and data entry to learn traditional and new digital advertising to and to meet budget limits, while still effectively marketing.

  • Assist with promotional ticket tracking, distribution and guest lists to gauge final value of “promotional tickets” used for a show in comparison to total money spent in paid advertising.

  • Research relevant outlets as potential promo partners or events to organically increase ticket sales via previews, posters in stores, and ticket giveaways via social media.

  • Shadow a manager during shows (5-6 throughout the semester) to replace office hours during a designated week.

  • Other learning opportunities as assigned.

Job Requirements:

  • Currently enrolled in an accredited college, university, or trade school.

  • Must be eligible for school credit and able to provide letter of credit confirmation from sponsor/administrator upon request.

  • Must be 18 years or older.

  • Must be able to commit to a minimum schedule of 16 hours per week with some availability during evenings and weekends.

  • Students majoring in marketing, music, business or communications.

  • Knowledge of wide array of music genres and corresponding demographics.

  • High proficiency in MS Office, particularly Word & Excel.

  • High proficiency in Adobe Suite Products, particularly PhotoShop, InDesign, and Final Cut Pro X.

HOURS

This position requires at least 16-20 dedicated hours per week. These 16-20 hours can be completed Monday through Friday between 10 a.m. – 6 p.m. We are flexible and will work with your class schedule.

If the above description sounds like you and fits your background, apply online at www.livenationentertainment.com/careers to participate in the internship program with the Live Nation Entertainment team today!

Applicants must possess authorization for work within the U.S. and be eligible to receive accredited educational course credit.

About Us

Recognized two years in a row by Great Place to Work®, Live Nation Entertainment is the global leader in live entertainment and ticketing. From ground-breaking software to support our world-class platform Ticketmaster, to our mix of legendary venues and restaurants in House of Blues, to our unparalleled roster of artists supported by diverse professionals in all facets of corporate operations, we offer a world of opportunity and an array of careers across every discipline.

We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our full-time, global workforce of more than 21,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents (plus a baby bonus to help with expenses), and tuition reimbursement to fuel your ongoing professional development and career growth. Plus, working for the world's largest live event and ticketing company means you'll have access to concerts, festivals, sports games, and other live events through our exclusive employee ticket concierge.

There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.

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