Bayer Country Marketing Specialist- Vegetable Seeds in Fresno, California

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Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life.

At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Country Marketing Specialist- Vegetable Seeds

Your tasks and responsibilities

The primary responsibilities of this role, Country Marketing Specialist- Vegetable Seeds, are to:

  • Accountable for the process and delivery of the Country Marketing Plan (medium term M&S country strategy and plan) to the CoSM, taking into account the crop strategies, and monitor progress + devise corrective actions if needed. Most important topics include:

  • Go-to-Market direct/indirect + channel selection

  • Segmentation of customers and partners, approach, value proposition, customer experience

  • Commercial conditions (transactional price building) in line with segmentation and commercial objectives

  • Engage with large influential customers on a level that enables the Vegetable Seeds business to better understand their needs and how to address these needs on a strategic and tactical level. • Use creativity as well as a strong marketing skills base in order to come with unique but sound proposals to develop the relationships and business with these large influential customers

  • By being in and having a strong understanding of the business environment we operate in, to be proactive in identifying potential threats or opportunities to the business.

  • Brand and communication

  • Adapt and fine tune global crop communication strategy coming from Crop Marketing (briefs) and implement/execute them through third party or local BCS-CP organizations.

  • Activate the Nunhems brand for local market, prepare and implement country Marcom plan: Brand promotion, Seeds Fair, Customers meeting, etc.

  • Actively support key field marketing activities, design and plan new variety launch event together with crop marketing specialists

  • Check with legal in the country to make sure all our promotion material and activities are following the local laws and regulations

  • Market & Competitor Intelligence

  • Collect, interpret, and translate country specific market & competitor intel into planning (analysis, follow up); support to and supported by global Market Intelligence department (MCI)

  • Share market & competitor information with MCI unit, take actions if necessary to change our marketing plans

  • Interaction and alignment

  • Maintain interfaces with local CP marketing

  • Frequent communication with crop specialists, CSMs, CoSM, and drive alignment on any of the marketing aspect in the country.

Who you are

Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:

Required Qualifications:

  • Bachelor in Marketing or related field;

  • At least seven years’ of experience in marketing with strategic and tactical activities including price negotiations, customer segmentation, go-to market strategy;

  • Experience influencing and negotiating internal and external stakeholders at all levels of the organization;

  • Experience building and maintaining industry and internal relationships;

  • Experience gathering data and analyzing it to determine opportunities and threats;

  • Creating plans that either capitalize or defend the markets;

  • Fluent English;

  • High EQ, socially versatile and persuasive without hierarchy;

  • 30-40% travel. Frequently domestically, and 1-2 times a year abroad mostly to the Netherlands or Spain.

Preferred Qualifications:

  • Master in Marketing and/or Masters Business Administration

  • Prefer experience with a Business-to-Business or Business to Consumers marketing in multinational company of highly technical product;

  • Prefer Spanish.

Domestic Relocation assistance is offered for this position.

Your application

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Country:United States

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