Marketing or Computer Information Systems majors will gain experience digital marketing, brand promotion and eCommerce across Hertz.com, Dollar.com, and Thrifty.com. The intern will help launch products and drive revenue through digital marketing performance management working alongside the Digital Marketing Acquisition Team. Project support may include website and mobile enhancements, CRM (Customer Relationship Management) Marketing assistance and A/B and Multivariate Website testing support. This is a fast-paced environment, which often requires the ability to manage multiple projects and priorities and work independently.
Responsibilities and Learning Outcomes:
Assist with the digital management office with requests for websites and distribution channels support
Provide support for development and launch of brand website and mobile enhancements and launches.
Participate, coordinate and contribute to web and mobile performance optimization projects across multiple departments and stakeholders to achieve objectives set forth by several collaborative business teams.
Support and strengthen customer value proposition by developing, maintaining business requirements, processes and guidelines that adheres to best practices for search optimization and improved customer satisfaction.
Required Qualifications: . GPA of 3.0.
Adept at learning and applying new technologies
Passion for Marketing and Web content management
Knowledge of digital analytics, webpage construction, web usability, social media and email best practices/standards.
Aptitude for metrics, analytics and digital tools
Hertz is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening. EEO/AA: Females/Minorities/Disabled/Vets.
Job ID 148937
# Positions 5
Division WHQ - Estero - Only
Position Type Internships