The Director of Enrollment Management facilitates all recruitment, admission, retention, and marketing activities to ensure excellence, access and opportunities for prospective undergraduate and graduate students to the College of Education and Human Services (CEHS). This position collaborates with the university’s Graduate School, the Division of Enrollment Management, University Student Success, Academic Advising, Office of Marketing, Office of Communications, and external entities such as community colleges, school districts, and foundations. The primary responsibility of the Director of Enrollment Management is to develop and maintain a creative and systematic set of strategies (include careful tracking of data) to enhance student enrollment and success in the College of Education and Human Services. The Director of Enrollment Management also ensures the integrity (accuracy, validity, reliability) of admissions, enrollment, and retention data to support college effectiveness.
Master’s degree from an accredited institution.
Minimum four years’ experience in recruitment/admissions, student success, marketing, sales, or customer service. Graduate assistantship, practica, and/or internship experience can apply toward minimum.
Work experience in higher education OR degree in student affairs, higher education, or closely related field.
Experience in designing and delivering presentations to groups.
Experience in using Excel, PowerPoint or other software packages for visual presentation of data.
Excellent oral and written communication skills, including the ability to design and deliver professional and engaging presentations to groups.
Ability to establish and maintain positive working relationships with a variety of individuals and diverse groups.
Ability to work with detailed information with attention to accuracy.
Ability to manage multiple projects and priorities concurrently and adhere to deadlines.
Ability to work independently with minimal direct supervision.
Ability to work collaboratively with colleagues to accomplish goals.
Effective organizational and project management skills.
Ability to work in a dynamic environment and adapt to changing situations.
Extensive knowledge or experience with college student recruitment and student success initiatives.
Advanced knowledge of Microsoft Office, database, and spreadsheet management;
Experience managing and supervising the work of others (e.g. student staff).
Experience with social media platforms or websites for marketing.
40% – Strategic Recruitment and Enrollment
Work with program directors, department chairs, and college leadership to identify enrollment capacity and set enrollment targets for current and future CEHS programs at both the undergraduate and graduate levels.
Work collaboratively with program directors, department chairs, and advising staff to develop specific recruitment plans for each of the college’s online, hybrid, and traditional undergraduate, graduate, and endorsement programs.
Develop recruitment plans for each educator preparation program aimed at addressing community, state, national, regional, or local needs for hard-to-staff schools and shortage fields (e.g. STEM, English-language learning, and students with disabilities).
Implement a variety of plans and strategies to recruit, admit, and retain a talented and diverse student population to ensure sustainability of programs.
Develop and sustain collaborations with appropriate internal and external constituents, including but not limited to Undergraduate Admissions, the Graduate School, academic colleges, Student Success, partnership school districts, and local community colleges to expand the undergraduate and graduate applicant pools, particularly in targeted programs having capacity for growth.
Working collaboratively with the Division of Enrollment Management, the Graduate School, and other entities, facilitate the college’s participation in all internal and external recruiting/yield events. This includes planning details for each event; when appropriate, enlisting the appropriate faculty, staff, and/or students to participate in the event; conducting outreach to the prospective students prior to the events to increase participation; representing the college and interacting with prospective students and parents at events; following up with prospective students and/or parents after the events to increase likelihood of enrollment.
Implement best practices in recruitment as appropriate for target markets in individual programs.
Effectively leverage client relationship management and other relevant technology and information systems to improve recruitment efficiency and conversion and yield rates.
Ensure that student ambassadors, faculty, and staff provide personal attention to each prospective student, delivering professionalism in every opportunity, through consistent monitoring and coaching of individuals involved in recruitment and enrollment.
Evaluate all recruitment activities for effectiveness and make and act on recommendations to improve recruitment efficiency and conversion and yield rates.
Serve as the CEHS liaison to the Division of Enrollment Management and on related committees. 20% – Student Engagement and Retention
Design, develop, and implement student retention and completion initiatives to promote student success and completion in CEHS programs. Work collaboratively with Student Success and other colleagues across the university to leverage expertise and resources to enhance success.
Assist new students and families in their transition to the university by presenting college welcome at all student orientations.
Oversee the CEHS Dean’s Student Advisory Board. Serve as mentor/advisor to the group and direct the work of the group to enhance recruitment, student engagement, and retention.
Work collaboratively with DSAB members to carry out numerous activities and events throughout the year such as Fall Friday Visits, Days with a Raider, Fall Fest, April Craze, and other activities. Serve on university committees related to student success and completion.
20% – Marketing
Develop and sustain collaborative relationships with university marketing and communications staff; leverage university resources to enhance CEHS marketing and communications.
Develop strategy for and facilitate all social media channels for the college (e.g. Sprout Social, Facebook, Instagram, Twitter, etc.).
Develop strategy for and ensure the communication of CEHS information via electronic displays and other platforms.
Respond to inquiries from the college information request submissions via the website, and inquiries about college graduate programs forwarded from the Graduate School.
Collaborate with university marketing and communications on the design and deployment of marketing materials and advertisements (e.g., social media, emerging digital formats, literature, open house, high school/college public relations, advertising, etc.).
Order all CEHS marketing materials (e.g. t-shirts, cups, RFI cards, brochures, pennants, etc.) and facilitate responsible use.
Oversee and edit CEHS website to ensure accuracy and impact.
Facilitate the college’s participation in marketing events (e.g. Dayton Dragons Days).
Develop and implement plans to elevate awareness of CEHS within the campus/community market.
Remain up to date and familiar with market and consumer demands and current competition to determine marketing strategies. 15% – Student Admissions
Facilitate student admission to programs from the point of application through entry into the major. Collect required documents for admissions (e.g. background checks and test scores); work collaboratively with faculty program directors; and ensure timely communication to students throughout stages of processing.
Work with Graduate and Undergraduate Admissions offices to build and/or amend admissions process for new programs as needed.
Work with Lake Campus to ensure consistency in admissions for CEHS programs.
Select, hire, train, and supervise student staff to assist with admission processing. 5% – Perform other related duties as assigned by supervisor or Dean.
Must be able to work evenings and weekends as needed for recruitment events.
To preserve the safety and security of the campus community and to maintain the integrity of university operations, it is the policy of Wright State University before making an employment offer conduct various background checks, such as a criminal record, credit history when job related and/or education verifications. Additionally, an administrative review shall be conducted whenever the university learns that an employee is charged with or convicted of a crime (except for minor vehicle violations). Frequently asked questions related to background checks may be found on the Human resources website at http://www.wright.edu/human-resources.
Effective July 1, 2017, per Policy 7230 Wright State University is tobacco-free. Tobacco use, including the sale, advertising sampling and distribution of tobacco products and tobacco related items is prohibited in all university facilities, on all university owned or leased grounds, university owned or operated residence halls and apartments, and at all university sponsored events regardless of location. Tobacco use is also prohibited in all university vehicles or on any equipment owned, leased or operated by Wright State University. This policy applies to anyone on campus including students, faculty, staff, visitors, consultants, vendors, patients, volunteers, and contractor employees.
Faculty Rank or Job Title: Enrollment Management Program Director
Job Category: Administrative (exempt/non-exempt)
Department: College of Educ & Human Svcs Admin
Equity & Inclusion No.: 18P114
Position FTE: 100%
Minimum Annual or Hourly Rate: $50,533
Salary Band: UC S05
Posting Date: 08/03/2018
First Consideration Date: 08/20/2018
Open Until Filled: Yes