Social Media Marketing Intern, Sony Pictures Television - Spring 2019
The Sony Pictures Entertainment Internship program offers a unique opportunity to work alongside the teams that come together to create movies, TV shows, and other great experiences. These seasonal paid assignments provide meaningful and productive work that allow you to build your resume, experience and develop your skills further. You will be provided with challenging tasks, real-world experience, valuable networking opportunities, and many educational and social opportunities while on the lot. This Spring internship is from January to May and all candidates must be able to work between 10-29 hours a week.
The Social Media team manages all online social communities to further engage consumers, extend brand awareness, and drive tune-in to our three television channels. The team currently consists of the VP of Marketing and Manager of Consumer Marketing. Together they manage and grow the social communities on Facebook, Twitter, Instagram and YouTube including writing copy, pulling/editing images and videos, reporting analytics, and planning the strategy.
Competitive Analysis—build a full social media analysis of our top five competitors
Generate ideas for social media, such as current trends, popular social media platforms, promotions/contests, etc.
Tracking social media analytics, making suggestions for improvement
Assisting in managing the social media platforms for our three channels - Sony Movie Channel, Cine Sony, and getTV
Writing/editing copy for Facebook and Twitter, predominantly for Cine Sony
Pulling images for social media posts, editing images with channel branding
The intern will gain experience/exposure to the following:
How to manage business pages for an entertainment/television brand on Facebook, Twitter, YouTube, and other social media
Legal restrictions and rules for social media
How to read analytics and create/tweak strategy based on these reports
How to market our US channel brands, including beyond social media
Exposure to all other departments within the US Networks team
Relevant education or experience in marketing
Bilingual in English/Spanish (reading, writing, speaking)
Passion and focus on social media for marketing
Experience in basic Photoshop
Interest in entertainment marketing, television, and movies
Web/tech savvy, proficient in Facebook, Twitter, YouTube, and other social media such as Instagram
Good eye for creative
Excellent written and verbal communication skills
*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
USA - Culver City - Studio Lot - Jack Cohn Bldg
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies.