VF Corporation Vans Public Relations Seeding Intern in Costa Mesa, California

Job Description

Vans: Be a Part of the Original

“It was neve about waving the brand like a flag, it was always about the people” – Paul Van Doren

Vans is the original action sports footwear company rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through Vans’ four pillars: action sports, music, art and street culture. We are constantly inspired by the creative expressers within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.

At Vans our culture sets us apart and it influences everything we do. Everything we do supports creativity and we are driven by our five values. We are determined. We are connected to our consumers and to each other. We are inclusive. We are expressive and Fun. And most of all, we are a family.

Vans is a subsidiary of VF, the world’s largest retail company comprised of over 30 brands. We are the leading drivers of retail as our global footwear, apparel and accessory brand is available in 170 countries worldwide. As we continue to expand, we take great measures in developing our growing number of individuals through our distinct learning culture.

Vans is founded on a culture of learning. We take great pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to build each individual’s personal strengths to achieve future goals. In order to prioritize career growth within our company, Vans offers courses on topics such as Leadership, Communication, Collaboration and Technical Skills to ensure our employees are self-motivated and developing to the pace of our rapidly, growing business.

By joining the Vans family, you will be immersed into an environment of incredibly supportive and collaborative folk. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do.

Public Relations Seeding Intern: Become the Newest Member of the Vans Family

The Public Relations Seeding Intern will assist in delivering all the tools needed to publicize Vans’ products including footwear, apparel and accessories. Utilizes public relations, digital and organization skills to elevate Vans’ owned products to media, key opinion leaders and celebrities. The purpose of this position is to raise the profile of the Vans Brand and help with the sell-through of Vans products through the use of product seeding to targeted influencers.

How You Will Make a Difference:

  • Assist in all aspects of key story seeding.

  • Work on four large scale seeding initiatives per season from start to finish.

  • Create PR seeding deadlines calendar.

  • Work on overall ideation of the elevated seeding kit, research and development of vendor contacts.

  • Work directly with Vans Creative Services team managing trackers, assembly of seeding kits, budget tracking and influencer research.

  • Track the ROI/media impression and developing a recap to establish the success of each project.

  • Support our external PR agency by placing their product orders for celebrity, stylist and editor gifting every season.


  • Years of Related Professional Experience: 0-1 yr.

  • Must have at least one prior internship on resume

  • Currently enrolled in an accredited education institution with a major in Public Relations, Mass Communications, Journalism or English.

  • Participation in Sports Information Department, College Public Affairs, PRSSA or school newspaper and events is a plus.

  • Interest in action sports, street fashion, art and music desired.


  • Interpersonal and communication skills

  • Must be capable of working within a team environment

  • Strong organizational skills

  • Computer proficiency in Word, Excel, PowerPoint and e-mail programs needed with experience in graphics design programs a plus. Knowledge of Photoshop and Social Media is a plus.

Special Requirements:

  • Ability to lift/move product between 1-25 pounds daily.

  • Ability to coordinate personal transportation to events and store locations for media requests.

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.