La-Z-Boy Sales Manager in Chesapeake, Virginia

Sales Manager

at La-Z-Boy

Date Posted:



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Job Description


Responsible for achieving retail store sales goals by utilizing exceptional customer service and knowledge of La-Z-Boy products and services. Strives to build long-term customer relationships that will lead to increased sales and profitability. Lead the selling team to achieve sales objectives, store standards and other duties to run a world class operation.

KEY RESPONSIBILITIES:Sales Culture and Promotions:

  • Drive Sales to consistently achieve store sales goals by personally selling the furniture and accessories and services offered by La-Z-Boy

  • Team with Store Manager, Designer and selling team to promote In-Home Design Sales program and drive store sales

  • Maximize store promotions, marketing initiatives, and grass roots programs

  • Hires, trains and retains the highest quality team members who exhibit energy and enthusiasm

  • Coaches to the Company selling model with the passion to drive real action

  • Uses the Company metrics to coach the proper behaviors needed to be a world class selling organization

  • Create an environment where the store team is empowered to deliver excellent customer service aligned with company processes and standards and where they are encouraged to achieve company goals

People Development:

  • Train, coach and develop selling team on product knowledge and selling skills to achieve store sales goals

  • Create a positive and exciting working environment for all store associates

  • Hiring and developing talent, and succession planning; and leveraging the capabilities of new and existing talent

  • Utilizes Company resources to keep associates up to date on product knowledge, selling skills and operational efficiencies

  • Leads with the highest ethical standards and demands the same from their teams

  • Ensures associates are provided the necessary tools to perform job responsibilities

  • Coach and counsel team based on results including completing performance reviews

Store Standards / Operations:Effective Manager on Duty (MOD)

  • Champion and role model the La-Z-Boy selling process (Comfort Process) by overseeing the interaction with each and every client within the furniture gallery

  • Know what is happening on the floor at all ti Be willing and able to jump into every sale and close it

  • Show a sense urgency, enthusiasm and excitement with the staff and customers

Operational Excellence

  • Adhere to operational procedures and guidelines outlined by the Company and other duties assigned by the Store Manager

  • Accurately complete order information, collect deposits and fees, keep orderly customer records, and research customer payments and deliveries

  • Responsible for opening and closing of the store

  • Maintain store cleanliness, appearance, and standa This includes, but is not limited to, maintenance of showroom displays, tagging, and facilities

    Customer Experience Excellence:

  • Ensure that each La-Z-Boy customer has an informative and positive experience by using good customer service skills, knowledge of products and services and product demonstrations

  • Make sound business decisions to deliver customer satisfaction and promote team environment

  • Is intolerant of any lack of customer caring by the staff

  • Other duties as assigned


  • High School Diploma or equivalent is required. Bachelor’s degree in Business or related field is preferr

  • Three (3) to five (5) years sales experience with a proven track record of success is preferred

  • Previous supervisory experience is a preferred

  • Proficient in the use of Microsoft Office, including Word, Excel and Outlook

  • Excellent communication, customer service, and organizational skills

  • Initiative to meet assigned goals, missions and objectives

  • Strong interpersonal skills to effectively communicate and build rapport

  • Ability to effectively manage time and conflicting priorities

  • Strong attention to detail

  • Ability to work the schedule and hours dictated by business needs, to include evenings, weekends and holidays

SUPERVISORY RESPONSIBILITIES: Responsible for leading the selling team.


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Job Snapshot

  • Employee Type:


  • Location:

Chesapeake, VA

  • Job Type:


  • Experience:

Not Specified

  • Date Posted:


About Us

Things have really evolved since La-Z-Boy first introduced the recliner in 1928. Over the subsequent decades, our product line has grown to include a myriad of pieces and styles, and our brand name has become highly recognized across the country and around the globe. But throughout our history, one fact remained constant: The La-Z-Boy brand name is synonymous with comfort and quality.

Are you looking to make a comfortable living? There’s no better place to do just that than with the number one name brand, La-Z-Boy! From the furniture we carry to the people who work here, comfort is our business. We have a comprehensive training program that helps our employees grow to their greatest potential- where the sky is the limit. We offer great salaries and a comprehensive benefits package.

Are you a confident and motivated individual ready to work for an iconic, American company that provides challenge and opportunity for career growth? If so, what are you waiting for? Join the La-Z-Boy Talent Network!

What is a Talent Network?

Joining our Talent Network will enhance your job search and application process. Whether you choose to apply or just leave your information, we look forward to staying connected with you.

Why Join?

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Are you looking for a new job? Check out these current opportunities: College Grad and Internship Careers, Corporate Careers, Customer Service Careers, Operations Careers and Sales and Designer Careers