UNC Department of Public Safety Communications and Marketing Manager in Chapel Hill, North Carolina

Position Summary Information

Department Description

The Study Abroad Office (SAO), located within the College of Arts and Sciences, manages the majority of undergraduate study abroad programs, as well as some graduate programs, at UNC-Chapel Hill. Study abroad is an integral part of higher education. Study abroad diversifies and broadens liberal education in ways not possible to realize on the home campus. By offering students the chance to live and to study in a foreign setting, study abroad extends their intellectual horizons and encourages them to become more self-reliant, empathetic, and sensitive to other cultures. Such experiences have the potential to make students more open, thoughtful, and competitive in an increasingly global and cosmopolitan world.

The SAO provides a complete service to students including program development, academic and program advising help with visa requirements, academic credit transfers, billing student accounts, and financial management of programs. The SAO offers 400+ programs in over 70 countries including exchange, non-exchange, and internships. Students may attend for a summer, semester, or year-long program. Programs may be UNC faculty-led, direct enrollment in foreign universities, provided by outside vendors or some combination of any of these.

Equal Opportunity Employer

The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.

Position Description

The Communications & Marketing Manager will develop, lead, and manage communications strategies and activities for the UNC Study Abroad Office (SAO) and its programs on behalf of the College of Arts and Sciences as well as the Provost Office, UNC Global and other represented professional schools. The SAO seeks to double undergraduate student participation in the next four years, with special focus on increasing participation of students from underrepresented groups, which necessitates increasing awareness with our campus partners to drive student participation. The manager uses multiple web-based and mobile digital platforms to engage appropriately with the UNC SAO’s constituencies, and closely monitors issues of interest to the Office and University on those platforms. The Manager monitors and measures user engagement with content and uses sound editorial judgement to effectively enhance the Office’s and University’s reputation, shape campus and public perceptions and develop a broad community of support.

The person in this position will initiate and coordinate conceptual development for major communication projects, campaigns, publications, messaging, branding and website for the SAO. The incumbent will oversee marketing and branding efforts for the department as well as manage various communications initiatives, assume and execute budgetary responsibilities, and manage the production schedule for 20-40 simultaneous projects, each with many milestone deadlines. This person will write and edit internal publications and major correspondence for the department as well as manage the public side of the SAO website.

The manager will ensure that communications projects are completed on time and within allotted budgets with appropriate coordination of the various communication initiatives and the complex communications schedule. This will be accomplished while assisting SAO Program Directors, (including Program Directors in other Offices and Schools, including Honors and Burch, UNC Global Visiting Student and Incoming Exchange Programs) with developing program- or region-specific communications plans and materials in coordination with the SAO’s internal promotion plans targeting the same or similar audiences. As webmaster, the position will also have writing and editing responsibilities and will help maintain our massive website. This person will have primary responsibility for the department’s numerous electronic communication vehicles, including all social media outlets popular with the undergraduate student population, in order to effectively promote UNC Study Abroad to its varied constituents and drive participation numbers and revenue.

In addition, the manager will oversee media relationships, including instances when there are natural disasters and political unrest in host countries of our students. This position has dotted-line reporting to the Associate Dean for Study Abroad, UNC Global Relations, as well as the College of Arts & Sciences Dean’s Office, the Provost Office and the Chancellor’s Office. This position will also work closely with the Honors Office to promote their programs and spend one day a week in that office directly supporting their staff. This position requires an advanced understanding of the integration of print, electronic and broadcast media resources, as well as the skill to advise and consult with leadership and other stakeholders in regards to best practices and most efficient and beneficial strategies.

Minimum Education and Experience Requirements

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Essential Skills, Knowledge and Abilities

This position requires a high level of strategic written and oral communication skills, excellent attention to detail, professionalism and discretion. The ability to successfully and professionally communicate to a wide variety of students, staff, faculty, donors and partners, including many diverse international partners, is required. Excellent customer service skills and cultural sensitivity is also required, as is the ability to develop and maintain positive working relationships with a diverse constituents and international partners. A demonstrated ability to adapt easily, follow through, complete tasks, and resolve issues is essential, as is the ability to switch back and forth frequently between tasks. The person in this position must maintain information with great accuracy and detail and exhibit excellent organizational and time management skills, while successfully prioritizing levels of urgency between competing interests. This person must be highly professional and maintain confidentiality when required. In addition, this person must be an independent self-starter, but willing to work as part of team on projects. It is also important that the selected candidate have extensive experience with social media channels, tools, development and innovative communication. Proficiency in MS Office, Adobe InDesign, Wordpress, Photoshop and/or Illustrator is also important.

Preferred Qualifications

A Master’s degree in communications, marketing, new media, journalism or public relations is preferable, as is at least one year of full-time experience in social media, communications, journalism, public relations or marketing. Strong project management skills and the ability to build a team of indirect reports is also highly preferable. Prior experience living, studying or working outside the U.S. is also a plus, as is familiarity with campus-wide offices and professional schools, administrative contacts, campus structure and resources. A willingness to travel internationally is also desirable.

Contact Information

Office of Human Resources Contact Information

If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu

Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.

Position Type: Permanent Staff (SHRA)

Is this an internal only recruitment?: No

Position Title: Public Comm Specialist - Advanced

Working Title: Communications and Marketing Manager

Position Number: 20029269

Vacancy ID: P009151

Budgeted Hiring Range: $55,000 - $65,000

Pay Band Information: For more information on the pay band for this branch and role, please click here .

Salary Grade Equivalent: 73

Full-time/Part-time Permanent/Time-Limited: Full-Time Permanent

Hours per week: 40

Work Schedule: Monday – Friday, 8 am – 5 pm; some nights and weekends.

Department Name and Number: Study Abroad-313800

Date First Posted: 10/03/2018

Closing Date: 10/22/2018

Position Location: Chapel Hill, NC

Position Posting Category: Public Relations/Communications/Marketing

Position/Schedule Requirements: Night work occasionally, Weekend work occasionally

Stimulus/ARRA Funded: No

Quick Link: http://unc.peopleadmin.com/postings/149186