As a Programmatic Campaign Manager, you are a subject matter expert on how media campaigns are managed using programmatic platforms and optimization engines. Campaign Managers manage clients campaigns as well as consult directly with them to ensure optimal campaign performance. They also participate in research, analytics and collaborative cross channel efforts to develop new best practices and cultivate advanced marketing campaigns.
Applying analytics in a business environment; marketing analysis, data mining, predictive modeling, customer segmentation, forecasting, econometric/ROI modeling, etc. for campaign design, campaign management, and analysis
Working with large data sets and understanding analytic methodologies for evaluating data with SQL and/or other data manipulation tools
Trading and optimizing media in the MediaMath TerminalOne Platform
Interfacing directly with IBM clients
Collaborating with strategic and technical services consultants for seamless holistic marketing programs
An insatiable appetite for learning in a collaborative environment
Ability to self-manage, juggle multiple priorities, and pay strong attention to details
Excellent communication skills – ability to distil key ideas for a non-mathematical audience
Comfortable working in a fast-paced, fun, and entrepreneurial environment
Collaborative and team focused!
Required Technical and Professional Expertise
Hands-on experience with MS Excel and Power Point
Demonstrated analytical skills and ability to think creatively about challenging problems
Bachelor’s degree required
Internship or professional experience in a fast-paced environment with data driven problem solving and/or quantitative reasoning
Preferred Tech and Prof Experience
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.